Social Media Marketing Test Fiverr 2023
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| Social Media Marketing Test Fiverr 2023 |
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Here Are The Fiverr Social Media Marketing Test Questions and Answers 2021
Set -01
1. Which of the following would be
leveraging both social network and traditional marketing?
§ Handing
out print advertisements with a coupon for a store
§ A
print advertisement in a magazine which drives people to a website where there
is a free trial offer
§ Posting
an advertisement on a message board
§ Hosting
a video ad on YouTube not otherwise seen elsewhere
2. What style of videos can a company post on YouTube?
§ Video
Blogs
§ Television
Commercials
§ Product
Demonstrations
§ All of
the above
3. How does creating a social network marketing plan differ
from a traditional marketing plan?
§ The
brand image should be completely different for social marketing
§ The
staff requirements and skill sets for social marketing are different
§ There
is no need for a social marketing plan, but social marketing plan is required
for traditional marketing
§ Other
than the method of delivery, a marketing plan either way will be similar
4. How can a company convert posts on Twitter to sales?
§ Write
demeaning points about the competition
§
Write posts about personal information of the CEO
§ Creating
posts which drive followers to their sit
§ Constantly
post updates about how the company needs more sales
5. What non financial measure of marketing is important to
track?
§ CEO
performance
§ Number
of new hires in marketing
§ Number
of impressions
§ New
customer acquisition
6. Which of the following is an important aspect of
creating blogs and posting content?
§ Using
a witty user name
§ Posting
at least once a month to the blog
§ Social
Media Optimization
§ Using
humor
7. What is a “vlog”?
§
Video Log
§ Video
Blog
§ Log
of blog activity
§
New technology to aid in blogging
8. How do ebooks represent a form of marketing?
§ They
are often free, include useful information, and direct the reader onto the
company which created the ebook for further information
§ They
are not a form of marketing
§ They
can be placed on free sites where paid advertisements generate income
§ They
can be used to defame the competition
9. What are the four P’s of marketing?
§ Product,
Price, Place, Promotion
§ Price,
Popularity, People, Placement
§ Popularity,
Product, Promotion, People
§ People,
Price, Promotion, Placement
10. Why is there no specific definition of what is social
media marketing?
§ There
is no governing body over social media marketing
§ Companies
cannot come to one definition
§ The
concept is relatively new compared to traditional marketing and is still being
defined
§ It
has not yet been widely accepted
11. What should a company post on Twitter?
§ New
product launches
§ Significant
company news
§ Occasional
day to day posts of interest
§ All of
the above
12. How is site traffic useful in evaluating marketing?
§ Overall
site traffic can be followed and a general idea of marketing’s impact on it can
be determined
§ There
is no correlation between site traffic and marketing
§ Ads
can send receivers to a specific landing page, which can be tracked
§ Product
sales from the company website can be attributed directly to the marketing
campaign
13. What would the marketing budget section of a marketing
plan consist of?
§
The cost to write the plan
§
The expected costs for each ad campaign
based on the delivery method
§
The overall marketing budget for a year
§ The
marketing personnel job descriptions
14. How can a company create a forum for dialogue on
LinkedIn?
§
Post updates to the company status
§ Use of
Groups
§ Change
the company profile regularly
§ Post
demeaning comments for the competitors’ pages
15. What is the method for being linked to other users on
LinkedIn?
§
Followers
§
Connections
§ Friends
§ Associates
16. What is one measure a company can use to validate the usefulness
of its video posts on YouTube?
§ The
number of followers
§ The
amount of views of the video
§ The
number of videos the company has up
§ The
sales volume of the company
17. How often should a marketing plan be revisited?
§ Never,
once written it is complete
§ As
often as needed in order to revisit the plan of action and revise any new
actions
§ At
company board meetings
§ During
the financial review of the company each month
18. What is the overall goal of social media marketing for
companies?
§
Generate sales
§
Increase company headcount
§ Increase
their web presence
§ Help
accelerate product launches
19. What place does Pricing have in marketing?
§ Higher
prices guarantee a higher revenue stream
§ The
company should actively market how much their products cost
§ Different
pricing levels can be tested to see what elicits the best consumer response
§ Marketing
based on the pricing level relative to competition is important
20. What should a company do for commercial advertisements
on YouTube in order to maximize their effectiveness?
§ Ask
the watcher to visit the company site at the end of the video
§ Make
the videos at least 5 minutes long
§ Make
the videos under 10 seconds
§ Have
the CEO featured in the advertisement
21. Why is it important to post to a blog regularly?
§ It
reduces the cost per blog post
§ Keep
readers engaged and also gives search engines content to index
§ It
gives the social media marketing specialist something to do
§ It
allows more chances for the company to put down the competition
22. What is a “wiki”?
§ Form
of blogging
§ A new
social networking site
§ Interconnected
and user generated knowledge management systems
§ A tool
for posting to social media networks
23. What is meant by the concept of “viral” in social
media?
§ Social
media which is spread to viewers by the consumer, growing in popularity
§ It is
a method of branding a company
§ Advertising
which can easily be emailed
§ Marketing
advertisements which are not serious
24. How does YouTube serve a dual purpose in social media
marketing?
§ It
can be used as a company blog as well as video advertisements
§ It
can be used for company pictures and videos
§ It
can be used to host the company website as well as videos
§ It
can be used as the forum for dispersing company videos, as well as a host when
embedding videos in sites outside of YouTube
25. How can LinkedIn serve the company aside from social
network marketing?
§ Job
openings can easily be dispersed to qualified candidates on LinkedIn
§ Company
pictures can be posted to the profile
§ Negative
press about the competition can be easily spread
§ Pricing
lists can be posted
26. What is “guerilla marketing”?
§ Marketing
geared towards animal lovers
§ Marketing
which relies on time and energy rather than a large dollar budget
§ Aggressive
sales techniques
§ Marketing
using a large scale national budget
27. What is a “call to action”?
§
Giving an
advertisement’s receiver a specific direction such as ‘visit the site’
§
Using telemarketing to reach out to
potential customers
§ Defaming
the competition
§ Creating
a new marketing campaign
28. What is the ultimate goal of a social network marketing
plan?
§ To
satisfy investors in the company
§ To
justify spending in marketing
§ To
find investors for a company
§
Drive potential customers to the company and give them an action
item to perform
29.How far into the future should a company plan its
marketing activities?
§ Up
to 1 year
§ 5
years
§
1 month
§
Indefinitely
30. What
is the general purpose of posting a video blog routinely to YouTube?
§
It allows the company to hard sell its products
§ It
allows the company to drive website traffic to its blog
§ It
can be used to disperse the company contact information
§ It
allows followers to create a personal connection with the employees of the
company
31. What
is the main reason traditional marketing will never completely go away?
§ It is
cheaper than social media marketing
§ All
companies are required by law to use traditional marketing techniques
§ There
are better tax write offs for traditional marketing
§ It’s
proven to work time and again
32. Why is
it important to have a company blog hosted on the company web domain versus a
third party blogging site?
§ Required
by law
§ Search
engine rankings will include hits on the blog as part of the overall website
hits
§ Requires
less effort to maintain
§ Cannot
be hacked easily
33. What
style of blogging would be most effective for building relationships with
customers?
§ Using
the blog only for press releases
§ Posting
resumes of the company officers
§ Posting
articles about how terrific the company is, and putting down the competition
§ Writing
posts about the company and its ups and downs from inside, personalized
approach
34. What
traditional marketing technique is YouTube closest to?
§ Print
advertising
§
Television advertising
§ Radio
advertising
§ Mail
advertising
35. What
can a company do to offset the cost of running a blog?
§ Place
ads on the blog which generate pay per click income
§ Charge
users a fee to read the blog
§ Only
allow past customers to read the blog
§ Require
a monthly membership to the entire company website
36. What
is meant by Brand Management?
§ Managing
the marketing staff
§ Management
of the marketing budget
§ The
company executive management team
§ Creating
a consistent image for the company
37. What
methods of social network marketing should a company always use?
§ Blogging
only
§ Twitter,
Blogs, Facebook
§ YouTube
§
Depends on the company, their
product, their audience
38. What
feature does LinkedIn offer for pay accounts?
§ Ability
to post pictures
§ Increased
abilities to connect directly and send messages to people
§ Ability
to post in Groups and create a Group
§ Ability
to block users
39. What
is a contingency plan?
§ A
second written plan in case management doesn’t like the original plan
§ A
detailed marketing plan
§ A
set of actions to be taken if the original plan does not perform as anticipated
§ A
marketing plan written just for social networking
40. Which
of the following is an easy way to track the website hits of a specific
marketing campaign with a link to the company website?
§ Hire
a web specialty firm
§ Implement
special software
§ Creating
landing pages specific for each campaign
§ There
is no way to know where traffic comes from
41. How
can a company use the same material for both traditional and social network
marketing?
§ Posting
a luring comment on Twitter to the company site
§ Selling
ad space on the company website
§ Utilizing
a television ad campaign online as well on their site and sites such as YouTube
§ Creating
a magazine print ad with the company website
42. What
is “social media optimization”?
§ Creating
content which easily creates publicity via social networks
§ Writing
clear content
§ Creating
short content which is easily indexed
§ Hiring
people to create content for social networks
43. What
do Connections on LinkedIn effectively represent?
§
§ Random
strangers who found the company
§ People
the company has sold product or services to
§ An
avenue to disperse coupons
§ People
and other companies the user is connected to directly
44. What
is meant by the “blogosphere”?
§ The
act of writing a blog
§ Specific
niche blog community
§
The interconnected community of blogs via linking to each other
§
Advertising done via blogging
45. What
is meant by “micro-blogging”?
§ Blogging
daily
§ Blogs
which are posted by companies, not individuals
§ Blogs
with limited individual posts, limited by character count typically
§ Blogging
from mobile devices
46. Which
type of marketing would a company blog be considered?
§ Social
Network Marketing
§ Traditional
Marketing
§ Both
§ Neither
47. How
does a blog directly impact sales of a company?
§
It tells customers what
products to buy
§
It can be used to talk negatively about the
competition
§
It is typically used as the way to disperse company coupons
§
Typically a blog does not directly create sales
48. What
is a method of marketing on Facebook which can reach several users by spending
money?
§ Pay
money for a better quality Facebook account
§ Pay
a third party to make posts to your account
§ Charge
a fee for users to be your friends
§ Facebook
Pay Per Click placed advertisements
49. Using which of the following two methods can a company
ensure that the proper audience finds their YouTube videos?
§
Post links on the company blog to the YouTube videos
§ There
is no method to effectively direct people to the company videos
§ Use
of keywords
§
Sending out mail advertisements
50. What
can a company do on Facebook apart from their page to create a following?
§ Post
more updates than usual
§ Post
controversial posts
§ Use
several pictures
§ Use
Groups, both company originated and posting to other groups
51. What
is meant by A/B testing in marketing?
§ Testing
of 2 different products
§ Testing
2 versions of an advertisement to see which elicits the best response
§ Clinical
testing of medical products before legally allowing them for sale
§ Testing
via 2 mediums, such as radio and television
52. What
is another term for “social media”?
§ Media
Optimization
§ Consumer
Generated Media
§ Advertising
Socialization
§ Consumer
Media Advertising
53. What
type of status updates would drive visitors to the company site?
§
An update telling friends they hope to
see them all soon
§ A
link to a new press release hosted on the company site
§ A
link to a third party hosting a company press release
§ A
picture of the CEO
54. What
should be the length of an effective blog post?
§ Several
pages in length
§ No
more than a few sentences
§ A
few sentences mixed with several links to other sites and references
§ A
few paragraphs
55. What
is meant by “Marketing Creative”?
§
The employees in the marketing department
§ The
content for marketing and its creative aspect
§
The methods used to distribute marketing material
§ The
branding image of the company
56. How
can a company place itself as an expert in a certain area of expertise?
§ Post
updates which brag about the company
§ Actively
answer questions in the Q&A section of the site
§ Post
comments on competitors pages stating how they are inferior
§ Answer
the questions in all the categories, even the ones in which the company is not
engaged.
57. What
is the term used for a person who is receiving updates of another Twitter user’s
updates?
§
User
§ Follower
§ Connection
§ Friend
§
58. What
does the product portion of the 4 P’s of marketing focus on?
§ The
product or service being marketed to consumers
§ The
manufacturing process
§ How
the price will be set for the product
§ How
the new product will be promoted
59. What
is the character limit for posts on Twitter?
§ No
limit
§ 100
characters
§ 140
characters
§ 200
characters
60. that
the subsequent would be investment in social networks and ancient
marketing?
§ Handing
out print advertisements with a coupon for a store
§ print
publicity in an exceeding magazine that drives folks to a website where that a
free trial supply
§ Posting
an ad on a message board
§ Hosting
a video ad on YouTube not otherwise seen elsewhere
61. What
form of videos will an organization post on YouTube?
§ Video
Blogs
§ Television
Commercials
§ Product
Demonstrations
§ All
of the on top of
62. How
will making a social network promoting arrange take issue from a conventional
promoting plan?
§
The complete image ought to
be utterly completely different for social promoting
§
The employees necessities
and ability sets for social promoting ar completely different
§ There
is no want for a social promoting arrange, however social promoting arrange is
needed for ancient promoting
§ Other
than the strategy of delivery, a promoting arrange either mean are similar
63. What
non‐monetary live of promoting is vital to track?
§ CEO
performance
§ Number
of recent hires in promoting
§ Number
of impressions
§ New
client acquisition
64.Which of the subsequent is a very important facet of making
blogs and posting content?
§ Using
a humorous username
§ Posting
a minimum of once a month to the journal
§ Social
Media optimization
§ d
victimization humor
65. What
is a “vlog”?
§ Video
Log
§ Video
Blog
§ Log
of journal activity
§ New
technology to assist in blogging
66. How do
e‐books represent a kind of marketing?
§ They
are usually free, embrace helpful info, and direct the reader onto the
corporate that created the e‐book for additional info
§ They
are not a kind of promoting
§ They
can be placed on free sites wherever paid advertisements generate financial
gain
§ They
can be wont to culminate the competition
67. What
AR the four P’s of marketing?
§ Product,
Price, Place, Promotion
§ Price,
Popularity, People, Placement
§ Popularity,
Product, Promotion, People
§ People,
Price, Promotion, Placement
68. Why is
there no specific definition of what’s social media marketing?
There is no governance over social media promoting
§ Companies
cannot return to 1 definition
§
The construct is
comparatively new compared to ancient promoting and continues to be being
outlined
§
It has not nonetheless been
wide accepted
69. What
ought to an organization post on Twitter?
§ New
product launches
§ Significant
company news
§ Occasional
day‐to‐day posts of interest
§ All
the on top of
70. however,
is website traffic helpful in evaluating marketing?
§ Overall
website traffic will be followed and a general plan of marketing’s impact on
that will be determined Page 2
§ There
is no correlation between website traffic and promoting
§ Ads
will send receivers to a selected landing page, which may be tracked
§ Product
sales from the corporate website will be attributed on to the promoting
campaign
71. What
would the promoting budget section of a promoting arrange consist of?
§ The
cost to jot down the arrangement
§ The
expected prices for every cause supported the delivery methodology
§ The
overall promoting take into account a year
§ The
promoting personnel job descriptions
72. How
will an organization produce a forum for dialogue on LinkedIn?
§ Post
updates to the corporate standing
§ Use
of teams
§ Change
the corporate profile frequently
§ Post
humbling comments for the competitors’ pages
73. What
is the strategy for being coupled to different users on LinkedIn?
§ Followers
§ Connection
§ Friends
§ Associates
74. What
is one live an organization will use to validate the quality of its video posts
on YouTube?
§ The
number of followers
§ The
amount of views of the video
§ The
number of videos the corporate has up
§ The
sales volume of the corporate
75. How
usually ought to a promoting arrange be revisited?
§ Never,
once written it’s complete
§ As
usually PRN to return the arrangement of action and revise any new
actions
§ At
company board conferences
§ During
the monetary review of the corporate monthly
76. What
is the goal of social media promoting for companies?
§ Generate
sales
§ Increase
company head count
§ Increase
their internet presence
§ Help
accelerate product launches
77. What
place will evaluation have in marketing?
§ Higher
costs guarantee the next revenue stream
§ The
company ought to actively market what proportion their product value
§ Different
evaluation levels will be tested to examine what elicits the most effective
client response
§ Marketing
supported the evaluation level relative to the competition is vital
78. What
ought to an organization do for industrial advertisements on YouTube to
maximize its effectiveness?
§ Ask
the watcher to go to the corporate website at the tip of the video
§ Make
the videos a minimum of five minutes long
§ Make
the videos beneath ten seconds
§ Have
the chief executive officer featured within the publicity
79. Why is
it necessary to post to a diary regularly?
§ It
reduces the value per diary post
§ Keep
readers engaged and additionally provides search engines content to index
§ It
provides the social media promoting specialist one thing to try and do
§ It
permits additional probabilities for the corporate to place down the
competition
80. What
is meant by the idea of “viral” in social media?
§ Social
media that is unfolded to viewers by the buyer, growing in quality
§ It
is a way of stigmatization an organization
§ Advertising
which might simply be emailed
§ Marketing
advertisements that don’t seem to be seriou
81. However,
will YouTube serve a twin purpose in social media marketing?
§
It is used as an organization
diary similarly as video advertisements
§ It
is used for company photos and videos
§ It
is wont to host the corporate website similarly as videos
§ It
is used because the forum for dispersing company videos, similarly as a number
once embedding videos in sites outside of YouTube
82. However,
will LinkedIn serve the corporate apart from social network marketing?
§
Job openings will simply be spread to qualified candidates on
LinkedIn
§ Company
photos is announced to the profile
§ Negative
press concerning the competition is simply unfold
§ Pricing
lists is announced
83. What
is “guerilla marketing”?
§ Marketing
intermeshed towards animal lovers
§ Marketing
that depends on time and energy instead of an oversized dollar budget
§ Aggressive
sales techniques
§ Marketing
employing a giant scale national budget
84. What
is a “call to action”?
§ Giving
associate degree advertisement’s receiver a particular direction like ‘visit
the site’
§ Using
selling to succeed in bent potential customers
§ Defaming
the competition
§ Creating
a brand new promoting campaign
85. What
is the final word goal of a social network promoting plan?
§ To
satisfy investors within the company
§ To
justify outlay in promoting
§ To
find investors for an organization
§ Drive
potential customers to the corporate and provides them associate degree action
item to perform
86. What
is the overall purpose of posting a video diary habitually to YouTube?
§ It
permits the corporate to publicizing its merchandise
§
It permits the corporate
to drive website traffic to its diary
§
It is wont to disperse the
corporate contact info
§ It
permits followers to make a private reference to the workers of the corporate
87. What
is the most reason ancient promoting can me’er utterly go away?
§ It
is cheaper than social media promoting
§ All
corporations’ area unit needed by law to use ancient promoting techniques
§ There
area unit higher tax write‐offs for ancient promoting
§ It’s
well‐tried to figure time and once more
88. Why is
it necessary to possess an organization diary hosted on the corporate net
domain versus a 3rd party blogging site?
§ Required
by law
§ Search
engine rankings can embody hits on the diary as a part of the website
hits
§ Requires
less effort to take care of
§ Cannot
be hacked simply
89. What
form of blogging would be simplest for building relationships with customers?
§ Using
the diary just for press releases
§ Posting
resumes of the corporate officers
§ Posting
articles concerning however terrific the corporate is, and golf stroke down the
competition
§ Writing
posts concerning the corporate and its ups and downs from within, personalized
approac
90. What
non-monetary proportion of showcasing is critical to follow?
§
New client securing
91. Which
of the following is a significant part of making web journals and posting
content?
§ Social
Media Optimization
92. What
is a “video blog”?
§
Video Log
93. How do
digital books address a type of promoting?
§ They
are frequently free, incorporate valuable data, and direct the peruser onto the
organization which made the digital book for additional data
94. What
are the four P’s of promoting?
§
Product, Price, Place, Promotion
95. Why is
there no particular meaning of what is online media showcasing?
§ The
idea is generally new contrasted with conventional promoting is as yet being
characterized
96. What
should an organization post on Twitter?
§
All of the abovementioned
97. How is
site traffic helpful in assessing advertising?
§
Ads can send beneficiaries to a particular presentation page, which can be
followed
98. What
might the promoting financial plan part of a showcasing plan comprise of?
§ The
normal expenses for every promotion crusade in light of the conveyance strategy
99. How
would an organization be able to make a gathering for discourse on LinkedIn?
§
Post updates to the organization status
100.
What is the technique for being
connected to different clients on LinkedIn?
§ Connections
101.
What is one measure an organization
can use to approve the value of its video posts on YouTube?
§ how
much perspectives on the video
102.
How frequently should a promoting
design be returned to?
§ Never,
when composed it is finished
§ As
regularly depending on the situation to return to the game plan
§ and
overhaul any new activities
§ At organization
executive gatherings
§
§ During
the monetary audit of the organization every month
103.
What is the general objective of
web-based media showcasing for organizations?
§ Increase
organization headcount
104.
What spot does Pricing have in
promoting?
§ Marketing
in view of the valuing level comparative with contest is significant
105.
What should an organization get done
for business notices on YouTube to augment their viability?
§ An
Ask the watcher to visit the organization site toward the finish of the video
106.
Why is it critical to post to a blog
consistently?
§ Keep
perusers connected with and furthermore gives web crawlers content to list
107.
What is implied by the idea of “viral”
in web-based media?
§ Social
media which is spread to watchers by the buyer, filling in notoriety
108.
How does YouTube fill a double need in
online media showcasing?
§ It can
be utilized as the gathering for scattering organization recordings, just as a
host while inserting recordings in destinations outside of YouTube
109.
How would LinkedIn be able to serve
the organization beside informal community promoting?
§ Job
openings can without much of a stretch be scattered to qualified up-and-comers
on LinkedIn
110.
What is “guerilla promoting”?
§ Marketing
which depends on schedule and energy rather than an enormous dollar financial
plan
111.
What is a “source of inspiration”?
§ Giving
an ad’s beneficiary a particular heading, for example, ‘visit the site’
112.
What is a definitive objective of an
informal organization showcasing plan?
§ To fulfill
financial backers in the organization
§ To
legitimize spending in showcasing
§ To
track down financial backers for an organization
§ Drive
expected clients to the organization and give them a thing to do to perform
113.
What is the broadly useful of posting
a video blog regularly to YouTube?
§ It
permits the organization to drive site traffic to its blog
114.
What is the fundamental explanation
customary showcasing won’t ever totally disappear?
§ It’s
demonstrated to work consistently
115.
Why is it vital to have an
organization blog facilitated on the organization web area versus an outsider
contributing to a blog website?
§
Search motor rankings will remember
hits for the blog as a component of the general site hits
116.
What way of contributing to a blog would
be best for building associations with clients?
§ Writing
posts about the organization and its highs and lows from
inside, customized approach
117.
What conventional promoting method is
YouTube nearest to?
§ Print
publicizing
§ Television
publicizing
§ Radio
publicizing
§ Mail
publicizing
118.
What would an organization be able to
do to balance the expense of running a blog?
§ Place
promotions on the blog which create pay per click pay
119.
What is implied by Brand Management?
§ Creating
a predictable picture for the organization
120.
What techniques for informal
organization promoting should an organization generally utilize?
§ Depends
on the organization, their item, their crowd
121.
What component does LinkedIn propose
for pay accounts?
§ Increased
capacities to interface straightforwardly and send messages to individuals
122.
What is an emergency course of action?
§ A
bunch of moves to be made in the event that the first arrangement doesn’t
proceed as expected
123.
Which of coming up next is a simple
method for following the site hits of a particular advertising effort with a
connection to the organization site?
§ Creating
presentation pages explicit for each mission
124.
How would an organization be able to
involve a similar material for both conventional and informal community
showcasing?
§ Posting
an attracting remark on Twitter to the organization site
§ Selling
promotion space on the organization site
§ Utilizing
a TV promotion crusade online also on their website and destinations like
YouTube
§ Creating
a magazine print advertisement with the organization site
125.
What is “web-based media
streamlining”?
§ Hiring
individuals to make content for informal communities
126.
What do Connections on LinkedIn viably
address?
§ People
and different organizations the client is associated with straightforwardly
127.
What is implied by the “blogosphere”?
§ Advertising
done through publishing content to a blog
128.
What is implied by “miniature writing
for a blog”?
§ Blogs
with restricted individual posts, restricted by character count normally
129.
How does a blog straightforwardly
affect deals of an organization?
§ Typically
a blog doesn’t straightforwardly make deals
130.
What is a strategy for advertising on
Facebook which can arrive at a few clients by burning through cash?
§ Pay an
outsider to make presents for you
131.
Using which of the accompanying two
techniques would an organization be able to guarantee that the appropriate
crowd tracks down their YouTube recordings?
§ Post
connections on the organization blog to the YouTube recordings
132.
What would an organization be able to
do on Facebook separated from their page to make an after?
§ Use
Groups, both organization started and presenting on different gatherings
133.
What is implied by A/B testing in
showcasing?
§ Testing
2 variants of a promotion to see which gets the best reaction
134.
What do updates to Facebook status
take after most intently?
§ Posts
on Twitter
135.
What is one more term for “web-based
media”?
§ Media
Optimization
136.
What kind of announcements could drive
guests to the organization site?
§ A
connect to another official statement facilitated on the organization site
137.
What ought to be the length of a compelling
blog entry?
§ A
couple of sentences blended in with a few connects to different locales and
references
138.
What is implied by “Advertising
Creative”?
§ The
strategies used to convey advertising material
139.
How would an organization be able to
put itself as a specialist in a specific subject matter?
§ Actively
answer inquiries in the Q&A part of the site
140.
What is the term utilized for an
individual who is getting updates of another Twitter client’s updates?
§ Follower
141.
What does the item piece of the 4 P’s
of advertising center around?
§ The
item or administration being advertised to buyers
142.
What is as far as possible for posts
on Twitter?
§ No
cutoff
§ 100
characters
§ 140
characters
§ 200
characters
143.
Which of the given assertions relating
to the beneath quality is/are legitimate?
§ It
isn’t utilized for ordering.
§ It
very well may be utilized as a clue for positioning.
§ Visuals/Additional
Information
§ rel=”nofollow”
144.
Which of the given statements
pertaining to the below attribute is/ are valid?
It is not used for indexing.
It can be used as a hint for ranking.
Visuals/Additional Information
rel=”nofollow”
Only 1
Only 2
Both 1 and 2
Neither 1 nor 2
145.
Which of the following are the
benefits of off-page SEO optimization to website owners?
§ Increase
in rankings
§ Time-saving
§ Page
speed
§ Uniqueness
146.
Which of the given can be used to
control access to your site on a page-by-page basis?
§
robots.txt
§ noindex
§ Only 1
§ Only 2
§ Both 1
and 2
§ Neither
1 nor 2
147.
You are using Google My Business to
improve off-page SEO. What is the character limit that needs to be followed for
a good description while doing so?
§ 250
characters
§ 500
characters
§ 750 characters
§ 1000
characters
148.
You want to research a site and find
its Alexa Rank while performing off-page SEO. Which of the following tools can
be used to do so?
§ Site
Overview
§ NAP
Checker
§ Page
Rank Checker
§ Link
Checker
149.
You are using responsive web design to
ensure that your site is supported by mobile and desktop users. Which of the
following tags can be used in the given context to tell the browser how to
adjust the content?
§ Viewport
§ iframe
§ Window
§ Scale
150.Which of the following tools can be used to check
the domain authority of your website while performing off-page SEO?
§ Website
Authority Checker
§ NAP
Checker
§ Google
Trends
151.
In relation to paid marketing, which
of the following options is not an example of search marketing?
§ Google
Ads
§ Yahoo
Ads
§ Bing
Ads
§ Pinterest
Ads
152.
Which of the following label links can
be used to perform on-page SEO for the links in user-generated content?
§ rel=”sponsored”
§ rel=”ugc”
§ rel=”nofollow”
§ None
of the above.
153.
Which of the following tools can be
used to bring up the pages on your website with the most link authority while
performing on-page SEO?
§ Ahrefs
§ Trendz
§ Backlinko
§ Google
Vision
154.
You want to embed certain image
elements in HTML. If you want Google to index these images, which of the
following methods should you avoid?
§ Using
<img> to embed image
§ Using
<picture> to embed image
§ Using
CSS to display image
§ None
of the above.
155.
Which of the given are the valid types
of search intent encountered during on-page SEO?
§ Informational
§ Commercial
§ Transactional
§ Navigational
§ All 1,
2, 3, and 4
§ Only
1, 2, and 3
§ Only
1, 3, and 4
§ Only
2, 3, and 4
156.
You want to perform off-page SEO for your
website so that it is more relevant than others in the search page results.
Which of the following is an important factor to do so?
§ Backlinking
§ Page
titles and headings
§ Internal
linking
§ Fast-loading
pages
157.
Which of the given are the benefits of
using paid social media advertising for a small business?
§ It
helps to give the brand instant visibility.
§ It is
a cost-effective way to promote the business.
§ It
gives advertiser complete control over sees the ad.
§ It
creates exposure for the brand in a cost-effective way.
§ It
helps to maximize the content marketing and distribute the best content.
§ All 1,
2, 3, 4, and 5
§ Only
1, 3, and 4
§ Only
2, 4, and 5
§ Only 1
and 3
158.
Which of the given are link-related
off-page factors?
§ Number
of referring domains
§ Link
authority
§ Anchor
text
§ Only 1
and 2
§ Only 2
and 3
§ Only 1
and 3
§ All 1,
2, and 3
159.
Which of the given types of links
should be avoided to prevent link spamming while performing the off-page SEO?
§ Purchased
links
§ Reciprocal
links
§ Low-quality
directory links
§ All 1,
2, and 3
§ Only 1
and 2
§ Only 1
and 3
§ Only 2
and 3
161.
Which of the following options is an
incorrect organic social media reach tool?
§ Hootsuite
§ Buffer
§ ViralContentBee
§ Google
Ads
162.
Which of the given are the valid
techniques to perform off-page SEO?
§ Social-media
activity
§ Influencer
marketing
§ Blogging
§ Only 1
and 2
§ Only 2
and 3
§ Only 1
and 3
§ All 1,
2, and 3
163.
Which of the following options is/ are
essential for highly engaged organic social media traffic?
§ Compelling
Content
§ Visuals
§ Both
options a and b
§ Neither
option a nor b
164.
Which of the following factors lead(s)
to off-page SEO providing a boost for your brand?
§ Building
relationships with influencers
§ Responding
to negative reviews
§ Creating
an excellent services
§ Both
options a and b
§ Both
options b and c
165.
Which of the following is/ are the
valid non-link-related off-page factor(s)?
§ Relevance
§ NAP
citations
§ Brand
mentions
§ Only
options a and b
§ Only
options b and c
166.
In which of the following tags should
a subheading be wrapped during the on-page SEO?
§ H1 Tag
§ H2 Tag
§ H3 Tag
§ H4 Tag
167.
Which of the given is/ are the valid
way(s) to ensure that the internal structure of your website is optimized while
performing off-page SEO?
§ Interlink
all SEO landing pages
§ Drop
all links on homepage
§ Only
1
§ Only 2
§ Both 1
and 2
§ Neither
1 nor 2
168.
In relation to paid marketing, which
of the following options is correct about the disadvantage of pay per click
(PPC advertising)?
§ You
only pay for the clicks you need.
§ PPC
campaigns that are well-optimized can bring in significant traffic.
§ It can
become expensive and unaffordable when you compete with other advertisers for
traffic.
§ It is
possible to place budget caps on traffic that comes through large networks.
169.
You are optimizing the on-page SEO of
your website. In this context, which of the given are the valid tips for doing
so?
§ 1.
Ensure that organic CTR is optimal
§ 2.
Prefer using original images over stock images
§ Only 1
§ Only 2
§ Both 1
and 2
§ Neither
1 nor 2
170.
In which of the following paid
marketing strategies, the user uses video marketing, mobile marketing, and
Google display ads to spread awareness about the product?
§ Direct-marketing
§ Branding
§ Re-marketing
§ Both
options a and c
171.
Through which of the following
options, businesses can take advantage of the opportunities offered by organic
marketing?
§ Optimizing
their content for search engines and social media
§ Avoiding
tracking the progress of their marketing campaigns
§ Knowing
what their audience needs
§ Tailoring
content as per their competitor’s needs
172.
Which of the given is/ are the valid
guideline(s) to follow for SEO friendly URLs?
§ Make
URLs short
§ Include
a keyword in every URL
§ Only 1
§ Only 2
§ Both 1
and 2
§ Neither
1 nor 2
173.
You want to see the performance of
your search results in Google. Which of the following tools can be utilized to
do so?
§ Trendz
§ Search
console
§ Keywords
§ Page
ranker
174.
Which of the following types of
keywords can be used to ensure that page relevancy in a web page is high while
performing on-page SEO?
§ LSI
keywords
§ CSR
keywords
§ CTR Keywords
§ CSI
keywords
175.
Which of the following acronyms describes the framework
used by Google raters to rank a website?
§ EAT
§ SIT
§ COT
§ SIT
176.
What is/ are the value(s) to be set
for X-Robots-Tag header to prevent the crawler from indexing a page?
§ noindex
§ none
§ nofollow
§ Both
options a and b
§ Both
options a and c
177.
You want to utilize the image ranking to improve on-page
SEO. Which of the following APIs can be used to do so?
§ Google
Vision API
§ Image
rank API
§ Image
API
§ Keyword
API
178.
Effective organic marketing creates which
of the given kind of sources to the website?
§ Permanent
traffic
§ Temporary
traffic
§ Only 1
§ Only 2
§ Both 1
and 2
§ Neither
1 nor 2
179.
You are using influencer marketing
strategy to backlink your website. Which of the following is/ are the valid
way(s) of doing this?
§ Pay
influencers or at least give them a free product in exchange for their
promotion.
§ Build
an organic relationship with influencers and enter into a mutually beneficial
relationship.
§ Both
options a and b
§ Neither
option a nor b
180.
Which of the given are the valid
activities to raise off-page SEO traffic?
§ Post
on forums
§ Add an
RSS feed subscription box
§ Comment
on relevant blogs freely
§ Only 1
and 2
§ Only 2
and 3
§ Only 1
and 3
§ All 1,
2, and 3
181.
Which of the following options is the
name given to paid marketing when a user do advertising on YouTube?
§
Display marketing
§ Social
media marketing
§ Search
engine marketing
§ Digital
marketing
182.Which of the following options is correct about the
organic reach?
§ It is
the total number of people who have seen your post through unpaid distribution.
§ It is
the total number of people who have seen your post through paid distribution.
§ It is
the total number of people who have seen your post both through paid and unpaid
distribution.
183.
What is the word limit for long-form
pieces that rank higher on the first SERP?
§ Over
1000 words
§ Over
2000 words
§ Over
500 words
§ Over
800 words
184.
How does creating a social network
marketing plan differ from a traditional marketing plan?
§ The
brand image should be completely different for social marketing
§ The
staff requirements and skillsets for social marketing are different
§ There
is no need for a social marketing plan, but social marketing plan is required
for traditional marketing
§ Other
than the method of delivery, a marketing plan either way will be similar
You want to find a list
of sites that post similar content for guest blogging to improve off-page SEO.
Which of the following tools can be used to do so?
1.
Audience Overlap
2.
Site Overview
3.
Google Trends
4.
Google Vision
What are the following
tools that can be used to check the domain authority of your website while
performing off-page SEO?
1.
Website Authority Checker
2.
SEMrush
3.
NAP Checker
4.
Google Trends
How will an organization
convert posts on Twitter to sales?
1.
Write humbling points regarding the competition
2.
Write posts regarding the personal info of the chief
executive officer
3.
Creating posts that drive followers to
their website
4.
Constantly post updates regarding however the corporate
desires additional sales
What style of videos can
a company post on YouTube?
1.
Video Blogs
2.
Television Commercials
3.
Product Demonstrations
4.
All of the Above
What the subsequent
would be an investment in social networks and ancient marketing?
1.
Handing out print advertisements with a coupon for a store
2.
print publicity in an exceeding
magazine that drives folks to a website where a free trial supply
3.
Posting an ad on a message board
4.
Hosting a video ad on YouTube not otherwise seen elsewhere
What non‐monetary life of
promoting is vital to track?
1.
CEO performance
2.
Number of recent hires in promoting
3.
Number of impressions
4.
New client acquisition
How do e‐books represent a kind
of marketing?
1.
They are usually free, embrace helpful
info, and direct the reader onto the corporate that created the e‐book for additional
info
2.
They are not a kind of promoting
3.
It can be placed on free sites wherever paid advertisements
generate financial gain
4.
They can be wont to culminate the competition
What is the strategy for
being coupled with different users on LinkedIn?
1.
Followers
2.
Connection
3.
Friends
4.
Associates
What is another term for
“social media”?
1.
Media Optimization
2.
Consumer Generated Media
3.
Advertising Socialization
4.
Consumer Media Advertising
How will make a social
network promoting arrangement take issue from a conventional promoting
plan?
1.
The complete image ought to be utterly completely different
for social promoting
2.
The employee’s necessities and ability
sets for social promotion are completely different
3.
There is no want for a social promoting arrange, however, a
social promoting arrange is needed for ancient promoting
4.
Other than the strategy of delivery, a promoting
arrangement either means are similar
What would the promoting
budget section of a promoting arrangement consist of?
1.
The cost to jot down the arrangement
2.
The expected prices for every cause
supported the delivery methodology
3.
The overall promotion takes into account a year
4.
The promoting personnel job descriptions
WHAT AR THE FOUR PS OF
MARKETING?
1.
Product, Price, Place, Promotion
2.
Price, Popularity, People, Placement
3.
Popularity, Product, Promotion, People
4.
People, Price, Promotion, Placement
What ought an
organization post on Twitter?
1.
New product launches
2.
Significant company news
3.
Occasional day‐to‐day
posts of interest
4.
All of the above
How will an organization
produce a forum for dialogue on LinkedIn?
1.
Post updates to the corporate standing
2.
Use of teams
3.
Change the corporate profile frequently
4.
Post humbling comments for the competitors’ pages
What is one live an
organization will use to validate the quality of its video posts on YouTube?
1.
The number of followers
2.
The number of views of the video
3.
Number of videos the corporate has up
4.
The sales volume of the corporate
Why is there no specific
definition of what’s social media marketing?
1.
There is no governance over social media promoting
2.
Companies cannot return to 1 definition
3.
The construct is comparatively new
compared to ancient promoting and continues to be outlined
4.
It has not nonetheless been widely accepted
However, is website
traffic helpful in evaluating marketing?
1.
Overall website traffic will be followed and a general plan
of marketing’s impact on that will be determined on Page 2
2.
There is no correlation between website traffic and
promoting
3.
Ads will send receivers to a selected
landing page, which may be tracked
4.
Product sales from the corporate website will be attributed
to the promoting campaign
Why is it necessary to
post to a diary regularly?
1.
It reduces the value per diary post
2.
Keep readers engaged and additionally
provides search engine content to index
3.
It provides the social media promoting specialist with one
thing to try and do
4.
It permits additional probabilities for the corporate to
place down the competition
How usually ought a
promoting arrangement be revisited?
1.
Never, once written it’s complete
2.
As usual, PRN is to return the
arrangement of action and revise any new actions
3.
At company board conferences
4.
During the monetary review of the corporate monthly
What place will
evaluation have in marketing?
1.
Higher costs guarantee the next revenue stream
2.
The company ought to actively market what proportion of
their product value
3.
Different evaluation levels will be
tested to examine what elicits the most effective client response
4.
Marketing supported the evaluation level relative to the
competition is vital
WHAT IS A “WIKI”?
1.
Form of blogging
2.
A new social networking website
3.
Interconnected and user‐generated data
management systems
4.
A tool for posting to social media networks
What is meant by the
idea of “viral” in social media?
1.
Social media that is unfolded to
viewers by the buyer, growing in quality
2.
It is a way of stigmatizing an organization
3.
Advertising which might simply be emailed
4.
Marketing advertisements that don’t seem to be serious
However, will YouTube
serve a twin purpose in social media marketing?
1.
It is used as an organizational diary similar to video
advertisements
2.
YouTube is used for company photos and videos
3.
It is wont to host the corporate website similarly to
videos
4.
It is used because the forum for
dispersing company videos, similar to a number once embedding videos in sites
outside of YouTube
What is the goal of
social media promotion for companies?
1.
Generate sales
2.
Increase company headcount
3.
Increase their internet presence
4.
Help accelerate product launches
What ought an
organization do for industrial advertisements on YouTube to maximize their
effectiveness?
1.
Ask the watcher to go to the corporate
website at the tip of the video
2.
Make the videos a minimum of five minutes long
3.
Make the videos within ten seconds
4.
Have the chief executive officer featured in the publicity
Why is it necessary to
possess an organization diary hosted on the corporate net domain versus a 3rd
party blogging site?
1.
Required by law
2.
Search engine rankings can embody hits
on the diary as a part of the website hits
3.
Requires less effort to take care of
4.
Cannot be hacked simply
What form of blogging
would be the simplest for building relationships with customers?
1.
Using the diary just for press releases
2.
Posting resumes of the corporate officers
3.
Posting articles concerning however
terrific the corporate is, and golf stroke down the competition
4.
Writing posts concerning the corporate and its ups and
downs from within, personalized approach
What is a “call to
action”?
1.
Giving associate degree advertisement
receiver a particular direction like ‘visit the site
2.
Using selling to succeed in bent potential customers
3.
Defaming the competition
4.
Creating a brand new promoting campaign
How much in the long run
ought to an organization arrange its promoting activities?
1.
Up to one year
2.
5 years
3.
1 month
4.
Indefinitely
What is a contingency
plan?
1.
A second written arrangement just in case management
doesn’t just like the original arrange
2.
A detailed promotion arrange
3.
A set of actions to be taken if the
first arrangement doesn’t perform as anticipated
4.
A promoting arrangement is written only for social
networking
What is “guerilla
marketing”?
1.
Marketing intermeshed toward animal lovers
2.
Marketing that depends on time and
energy instead of an oversized dollar budget
3.
Aggressive sales techniques
4.
Marketing employing a giant-scale national budget
What is the final word
goal of a social network promoting plan?
1.
To satisfy investors within the company
2.
Justify outlay in promoting
3.
To find investors for an organization
4.
Drive potential customers to the
corporate and provides them with an associate degree action item to perform
What strategies of
social network promotion ought to an organization continually use?
1.
Blogging solely
2.
Twitter, Blogs, Facebook,
3.
YouTube
4.
Depends on the corporate, its product,
their audience
That of the subsequent
is a simple thanks to track the website hits of a particular promoting campaign
with a link to the corporate website.
1.
Hire an internet specialty firm
2.
Implement special computer code
3.
Creating landing pages specific for
every campaign
4.
There are no thanks to recognize wherever traffic comes
from
What will an
organization do to offset the value of running a blog?
1.
Place ads on the diary that generate
pay-per-click financial gain
2.
Charge users a fee to browse the diary
3.
Only permit past customers to browse the diary
4.
Require a monthly membership to the whole company website
What feature will
LinkedIn provide for pay accounts?
§ Ability
to post photos
§ Increased
skills to attach directly and send messages to individuals
§ Ability
to post in teams and build a gaggle
§ Page 3
Ability to dam users
What ancient promoting
technique is YouTube nearest to?
1.
Print advertising
2.
Television advertising
3.
Radio advertising
4.
Mail advertising
What is meant by
complete management?
1.
Managing the promotion workers
2.
Management of the promoting budget
3.
The company govt management team
4.
Creating an even image for the corporate
How will making a social
network promoting arrange to take issue from a conventional promoting
plan?
1.
The complete image ought to be utterly completely different
for social promoting
2.
The employees’ necessities and ability
sets for social promotion are completely different
3.
There is no want for a social promoting arrange, however, a
social promoting arrange is needed for ancient promoting
4.
Other than the strategy of delivery, a promoting
arrangement either means are similar
What non‐monetary life of
promoting is vital to track?
1.
CEO performance
2.
Number of recent hires in promoting
3.
Number of impressions
4.
New client acquisition
What is one live an
organization will use to validate the quality of its video posts on
YouTube?
1.
The number of followers
2.
The number of views of the video
3.
The number of videos the corporate has up
4.
The sales volume of the corporate
What ought an
organization post on Twitter?
1.
New product launches
2.
Significant company news
3.
Occasional day‐to‐day
posts of interest
4.
All of the above
How will an organization
convert posts on Twitter to sales?
1.
Write humbling points regarding the competition
2.
Write posts regarding the personal info of the chief
executive officer
3.
Creating posts that drive followers to
their website
4.
Constantly post updates regarding however the corporate
desires additional sales
What is the most reason
ancient promoting can meter utterly go away?
1.
It is cheaper than social media promoting
2.
All corporations’ area units needed by law to use ancient
promoting techniques
3.
There are unit higher tax write‐offs for ancient promoting
4.
It’s well‐tried to figure time and
once more
How usually ought a
promoting arrangement be revisited?
1.
Never, once written it’s complete
2.
As usual, PRN is to return the
arrangement of action and revise any new actions
3.
At company board conferences
4.
During the monetary review of the corporate monthly
Similarly, a number once
embedded videos on sites outside of YouTube. What nonfinancial measure of
marketing is important to track?
1.
CEO performance
2.
Number of new hires in marketing
3.
Number of impressions
4.
New customer acquisition
What is a definitive
objective of an informal organization showcasing plan?
1.
To fulfill financial backers in the organization
2.
To legitimize spending in showcasing
3.
To track down financial backers for an organization
4.
Drive expected clients to the
organization and give them a thing to do to perform
Why is it necessary to
possess an organization diary hosted on the corporate net domain versus a 3rd
party blogging site?
1.
Required by law
2.
Search engine rankings can embody hits
on the diary as a part of the website hits
3.
Requires less effort to take care of
4.
Cannot be hacked simply
What should a company do
for commercial advertisements on YouTube to maximize their effectiveness?
1.
Ask the watcher to visit the company
site at the end of the video
2.
Make the videos at least 5 minutes long
3.
Make the videos under 10 seconds
4.
Have the CEO featured in the advertisement
What would the promoting
budget section of a promoting arrangement consist of?
1.
The cost to jot down the arrangement
2.
The expected prices for every cause
supported the delivery methodology
3.
The overall promotion takes into account a year
4.
The promoting personnel job descriptions
What form of blogging
would be the simplest for building relationships with customers?
1.
Using the diary just for press releases
2.
Posting resumes of the corporate officers
3.
Posting articles concerning however
terrific the corporate is, and golf stroke down the competition
4.
Writing posts concerning the corporate and its ups and
downs from within, personalized approach
Why is it important to
post to a blog regularly?
1.
It reduces the cost per blog post
2.
Keep readers engaged and also gives
search engines content to index
3.
It gives the social media marketing specialist something to
do
4.
It allows more chances for the company to put down the
competition
What is the final word
goal of a social network promoting plan?
1.
To satisfy investors within the company
2.
To justify outlay in promoting
3.
To find investors for an organization
4.
Drive potential customers to the
corporate and provides them with associate degree action item to perform
How far into the future
should an organization design its promoting exercises?
1.
Up to 1 year
2.
5 years
3.
Multi-month
4.
Indefinitely
How would an
organization be able to involve similar material for both conventional and
informal community showcasing?
1.
Posting an attractive remark on Twitter to the organization’s
site
2.
Selling promotion space on the organization site
3.
Utilizing a TV promotion crusade online also on their
website and destinations like YouTube
4.
Creating a magazine print
advertisement with the organization’s site
How does YouTube serve a
dual purpose in social media marketing?
1.
It can be used as a company blog as
well as video advertisements
2.
It can be used for company pictures and videos
3.
It can be used to host the company website as well as
videos
4.
It can be used as the forum for dispersing company
videos, as well as a host when embedding videos in sites outside of YouTube
What is the term
embraced for refreshes posted by Twitter clients?
1.
Tweets
2.
Twoots
3.
Twinks
4.
Posts
Which sort of promoting
would an organization blog be thought of?
1.
Social Network Marketing
2.
Traditional Marketing
3.
Both
4.
Neither
What is a contingency
plan?
1.
A second written arrangement just in case management
doesn’t just like the original arrange
2.
A detailed promotion arrange
3.
A set of actions to be taken if the
first arrangement doesn’t perform as anticipated
4.
A promoting arrangement is written only for social
networking
What is the main reason
traditional marketing will never completely go away?
1.
It is cheaper than social media marketing
2.
All companies are required by law to use traditional
marketing techniques
3.
There are better tax write-offs for traditional marketing
4.
It’s proven to work time and again
Why is it important to
have a company blog hosted on the company web domain versus a third-party
blogging site?
1.
Required by law
2.
Search engine rankings will include
hits on the blog as part of the overall website hits
3.
Requires less effort to maintain
4.
Cannot be hacked easily
Which of coming up next
are the advantages of off-page SEO improvement to site proprietors?
1.
Expansion in rankings
2.
Efficient
3.
Page speed
4.
Uniqueness
What style of blogging
would be most effective for building relationships with customers?
1.
Using the blog only for press releases
2.
Posting resumes of the company officers
3.
Posting articles about how terrific
the company is, and putting down the competition
4.
Writing posts about the company and its ups and downs from
the inside, a personalized approach
What can a company do to
offset the cost of running a blog?
1.
Place ads on the blog that generate
pay-per-click income
2.
Charge users, a fee to read the blog
3.
Only allow past customers to read the blog
4.
Require a monthly membership to the entire company website
Which of the following
would be leveraging both social networks and traditional marketing?
1.
Handing out print advertisements with a coupon for a store
2.
A print advertisement in a magazine
that drives people to a website where there is a free trial offer
3.
Posting an advertisement on a message board
4.
Hosting a video ad on YouTube not otherwise seen elsewhere
What is “social media
optimization”?
1.
Creating content that easily creates
publicity via social networks
2.
Writing clear content
3.
Creating short content which is easily indexed
4.
Hiring people to create content for social networks
What do Connections on LinkedIn
effectively represent?
1.
Random strangers who found the company
2.
People the company has sold products or services to
3.
An avenue to disperse coupons
4.
People and other companies the user is
connected to directly
How can a company
convert posts on Twitter to sales?
1.
Write demeaning points about the competition
2.
Write posts about the personal information of the CEO
3.
Creating posts that drive followers to
their sit
4.
Constantly post updates about how the company needs more
sales
What is one measure a
company can use to validate the usefulness of its video posts on YouTube?
1.
The number of followers
2.
The number of views of the video
3.
The number of videos the company has up
4.
The sales volume of the company
How often should a
marketing plan be revisited?
1.
Never, once written it is complete
2.
As often as needed to revisit the plan
of action and revise any new actions
3.
At company board meetings
4.
During the financial review of the company each month
What place does Pricing
have in marketing?
1.
Higher prices guarantee a higher revenue stream
2.
The company should actively market how much its products
cost
3.
Different pricing levels can be tested
to see what elicits the best consumer response
4.
Marketing based on the pricing level relative to the
competition is important
What is meant by the
“blogosphere”?
1.
The act of writing a blog
2.
Specific niche blog community
3.
The interconnected community of blogs
via linking to each other
4.
Advertising is done via blogging
What is meant by
“micro-blogging”?
1.
Blogging daily
2.
Blogs that are posted by companies, not individuals
3.
Blogs with limited individual posts,
limited by character count typically
4.
Blogging from mobile devices
Which of the given
is/are the valid way(s) to ensure that the internal structure of your website
is optimized while performing off-page SEO?
1.
Interlink all SEO landing pages
2.
Drop all links on the homepage
3.
Only 1
4.
Only 2
5.
Both 1 and 2
You are using an
influencer marketing strategy to backlink your website. Which of the following
is/are the valid way(s) of doing this?
1.
Pay influencers or at least give them a free product in
exchange for their promotion
2.
Build an organic relationship with influencers and enter
into a mutually beneficial relationship.
3.
Both 1 and 2
What type of status
updates would drive visitors to the company site?
1.
An update telling friends they hope to see them all soon.
2.
A link to a new press release hosted
on the company sites
3.
A link to a third party hosting a company press release
4.
A picture of the CEO
You want to see the
performance of your search results in Google. Which of the following tools can
be utilized to do so?
1.
Trends
2.
Search Console
3.
Keywords
4.
Page ranker
How can a company place
itself as an expert in a certain area of expertise?
1.
Post updates that brag about the company
2.
Actively answer questions in the
Q&A section of the site
3.
Post comments on competitor’s pages stating how they are
inferior
4.
Answer the questions in all the categories, even the ones
in which the company is not engaged.
Which of the following
options is correct about the organic reach?
1.
It is the total number of people who
have seen your post through unpaid distribution
2.
It is the total number of people who have seen your post
through paid distribution
3.
It is the total number of people who have seen your post
both through paid and unpaid distribution.
What do updates to
Facebook status resemble most closely?
1.
Video blogs
2.
Posts on Twitter
3.
A company white paper
4.
Articles on LinkedIn
Which of the following
acronyms describes the framework used by Google raters to rank a website?
1.
EAT
2.
SIT
3.
COT
4.
SiT
Does effective organic
marketing create which of the given kind of sources for the website?
1.
Permanent traffic
2.
Temporary traffic
3.
Both
4.
None
Which of the following
is/are the valid non-link-related off-page factor(s)?
1.
Relevance
2.
NAP
3.
Brand mentions
4.
Only 1 and 2
5.
Only options 2 and 3
With paid marketing,
which of the following options is correct about the disadvantage of
pay-per-click?
1.
You only pay for the clicks you need
2.
PPC campaigns that are well-optimized can bring in
significant traffic
3.
It can become expensive and
unaffordable when you compete with other advertisers for traffic
4.
It is possible to place budget caps on traffic that comes
through large networks
Which of the given are
the benefits of using paid social media advertising for a small business?
1.
It helps to give the brand instant visibility
2.
It is a cost-effective way to promote the business
3.
It gives advertisers complete control and oversees the ad
4.
It cost-effectively creates exposure for the brand.
5.
It helps to maximize content marketing and distribute the
best content
6.
All of the above
Which of the given are
valid activities to raise off-page SEO traffic?
1.
Post on forums
2.
Add an RSS feed subscription box
3.
Comment on relevant blogs freely
4.
All of the above
Which of the given
is/are the valid guideline(s) to follow for SEO-friendly URLs?
1.
Make URLs short
2.
Include a keyword in every URL
3.
Both 1 and 2
How does a blog directly
impact the sales of a company?
1.
It tells customers what products to
buy
2.
It can be used to talk negatively about the competition
3.
It is typically used as a way to disperse company coupons
4.
Typically a blog does not directly create sales
Which of the following
options is/are essential for highly engaged organic social media traffic?
1.
Compelling Content
2.
Visuals
3.
Both 1 and 2
4.
Neither 1 nor 2
What is one measure a
company can use to validate the usefulness of its video posts on YouTube?
1.
The number of followers
2.
The amount of vies of the video
3.
The number of videos the company has up
4.
The sales volume of the company
With paid marketing,
which of the following options is not an example of search marketing?
1.
Google Ads
2.
Yahoo Ads
3.
Bing Ads
4.
Pinterest Ads
Which type of marketing
would a company blog be considered?
1.
Social Network Marketing
2.
Traditional Marketing
3.
Both
4.
Neither
What is a method of
marketing on Facebook which can reach several users by spending money?
1.
Pay money for a better-quality Facebook account
2.
Pay a third party to make posts to your account
3.
Charge a fee for users to be your friends
4.
Facebook Pay Per Click placed advertisements
Using which of the
following two methods can a company ensure that the proper audience finds their
YouTube videos?
1.
Post links on the company blog to the YouTube videos
2.
There is no method to effectively direct people to the
company videos
3.
Use of keywords
4.
Sending out mail advertisements
What can a company do on
Facebook apart from its page to create a following?
1.
Post more updates than usual
2.
Most controversial posts
3.
Use several pictures
4.
Use Groups, both companies originated
and posted to other groups
What is meant by A/B
testing in marketing?
1.
Testing of 2 different products
2.
Testing 2 versions of an advertisement
to see which elicits the best response
3.
Clinical testing of medical products before legally
allowing them for sale
4.
Testing via 2 mediums, such as radio and television
What should be the
length of an effective blog post?
1.
Several pages in length
2.
No more than a few sentences
3.
A few sentences mixed with several links to other sites and
references
4.
A few paragraphs
What is meant by “Marketing
Creative”?
1.
The employees in the marketing department
2.
The content for marketing and its
creative aspect
3.
The methods used to distribute marketing material
4.
The branding image of the company
What does the product
portion of the 4 P’s of marketing focus on?
1.
The product or service being marketed
to consumers
2.
The manufacturing process
3.
How the price will be set for the product
4.
How the new product will be promoted
What is the character
limit for posts on Twitter?
1.
No limit
2.
100 characters
3.
140 characters
4.
200 characters
Which of the following
options is an incorrect organic social media reach tool?
1.
Hootsuite
2.
Buffer
3.
ViralContentBee
4. Google Ads
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