Social Media Marketing Test Fiverr 2023
1. Audience Overlap
2. Site Overview
3. Google Trends
4. Google Vision
What are the following tools that can be used to check the domain authority of your website while performing off-page SEO?
1. Website Authority Checker
2. SEMrush
3. NAP Checker
4. Google Trends
How will an organization convert posts on Twitter to sales?
1. Write humbling points regarding the competition
2. Write posts regarding the personal info of the chief executive officer
3. Creating posts that drive followers to their website
4. Constantly post updates regarding however the corporate desires additional sales
What style of videos can a company post on YouTube?
1. Video Blogs
2. Television Commercials
3. Product Demonstrations
4. All of the Above
What the subsequent would be an investment in social networks and ancient marketing?
1. Handing out print advertisements with a coupon for a store
2. print publicity in an exceeding magazine that drives folks to a website where a free trial supply
3. Posting an ad on a message board
4. Hosting a video ad on YouTube not otherwise seen elsewhere
What non‐monetary life of promoting is vital to track?
1. CEO performance
2. Number of recent hires in promoting
3. Number of impressions
4. New client acquisition
How do e‐books represent a kind of marketing?
1. They are usually free, embrace helpful info, and direct the reader onto the corporate that created the e‐book for additional info
2. They are not a kind of promoting
3. It can be placed on free sites wherever paid advertisements generate financial gain
4. They can be wont to culminate the competition
What is the strategy for being coupled with different users on LinkedIn?
1. Followers
2. Connection
3. Friends
4. Associates
What is another term for “social media”?
1. Media Optimization
2. Consumer Generated Media
3. Advertising Socialization
4. Consumer Media Advertising
How will make a social network promoting arrangement take issue from a conventional promoting plan?
1. The complete image ought to be utterly completely different for social promoting
2. The employee’s necessities and ability sets for social promotion are completely different
3. There is no want for a social promoting arrange, however, a social promoting arrange is needed for ancient promoting
4. Other than the strategy of delivery, a promoting arrangement either means are similar
What would the promoting budget section of a promoting arrangement consist of?
1. The cost to jot down the arrangement
2. The expected prices for every cause supported the delivery methodology
3. The overall promotion takes into account a year
4. The promoting personnel job descriptions
WHAT AR THE FOUR PS OF MARKETING?
1. Product, Price, Place, Promotion
2. Price, Popularity, People, Placement
3. Popularity, Product, Promotion, People
4. People, Price, Promotion, Placement
What ought an organization post on Twitter?
1. New product launches
2. Significant company news
3. Occasional day‐to‐day posts of interest
4. All of the above
How will an organization produce a forum for dialogue on LinkedIn?
1. Post updates to the corporate standing
2. Use of teams
3. Change the corporate profile frequently
4. Post humbling comments for the competitors’ pages
What is one live an organization will use to validate the quality of its video posts on YouTube?
1. The number of followers
2. The number of views of the video
3. Number of videos the corporate has up
4. The sales volume of the corporate
Why is there no specific definition of what’s social media marketing?
1. There is no governance over social media promoting
2. Companies cannot return to 1 definition
3. The construct is comparatively new compared to ancient promoting and continues to be outlined
4. It has not nonetheless been widely accepted
However, is website traffic helpful in evaluating marketing?
1. Overall website traffic will be followed and a general plan of marketing’s impact on that will be determined on Page 2
2. There is no correlation between website traffic and promoting
3. Ads will send receivers to a selected landing page, which may be tracked
4. Product sales from the corporate website will be attributed to the promoting campaign
Why is it necessary to post to a diary regularly?
1. It reduces the value per diary post
2. Keep readers engaged and additionally provides search engine content to index
3. It provides the social media promoting specialist with one thing to try and do
4. It permits additional probabilities for the corporate to place down the competition
How usually ought a promoting arrangement be revisited?
1. Never, once written it’s complete
2. As usual, PRN is to return the arrangement of action and revise any new actions
3. At company board conferences
4. During the monetary review of the corporate monthly
What place will evaluation have in marketing?
1. Higher costs guarantee the next revenue stream
2. The company ought to actively market what proportion of their product value
3. Different evaluation levels will be tested to examine what elicits the most effective client response
4. Marketing supported the evaluation level relative to the competition is vital
WHAT IS A “WIKI”?
1. Form of blogging
2. A new social networking website
3. Interconnected and user‐generated data management systems
4. A tool for posting to social media networks
What is meant by the idea of “viral” in social media?
1. Social media that is unfolded to viewers by the buyer, growing in quality
2. It is a way of stigmatizing an organization
3. Advertising which might simply be emailed
4. Marketing advertisements that don’t seem to be serious
However, will YouTube serve a twin purpose in social media marketing?
1. It is used as an organizational diary similar to video advertisements
2. YouTube is used for company photos and videos
3. It is wont to host the corporate website similarly to videos
4. It is used because the forum for dispersing company videos, similar to a number once embedding videos in sites outside of YouTube
What is the goal of social media promotion for companies?
1. Generate sales
2. Increase company headcount
3. Increase their internet presence
4. Help accelerate product launches
What ought an organization do for industrial advertisements on YouTube to maximize their effectiveness?
1. Ask the watcher to go to the corporate website at the tip of the video
2. Make the videos a minimum of five minutes long
3. Make the videos within ten seconds
4. Have the chief executive officer featured in the publicity
Why is it necessary to possess an organization diary hosted on the corporate net domain versus a 3rd party blogging site?
1. Required by law
2. Search engine rankings can embody hits on the diary as a part of the website hits
3. Requires less effort to take care of
4. Cannot be hacked simply
What form of blogging would be the simplest for building relationships with customers?
1. Using the diary just for press releases
2. Posting resumes of the corporate officers
3. Posting articles concerning however terrific the corporate is, and golf stroke down the competition
4. Writing posts concerning the corporate and its ups and downs from within, personalized approach
What is a “call to action”?
1. Giving associate degree advertisement receiver a particular direction like ‘visit the site
2. Using selling to succeed in bent potential customers
3. Defaming the competition
4. Creating a brand new promoting campaign
How much in the long run ought to an organization arrange its promoting activities?
1. Up to one year
2. 5 years
3. 1 month
4. Indefinitely
What is a contingency plan?
1. A second written arrangement just in case management doesn’t just like the original arrange
2. A detailed promotion arrange
3. A set of actions to be taken if the first arrangement doesn’t perform as anticipated
4. A promoting arrangement is written only for social networking
What is “guerilla marketing”?
1. Marketing intermeshed toward animal lovers
2. Marketing that depends on time and energy instead of an oversized dollar budget
3. Aggressive sales techniques
4. Marketing employing a giant-scale national budget
What is the final word goal of a social network promoting plan?
1. To satisfy investors within the company
2. Justify outlay in promoting
3. To find investors for an organization
4. Drive potential customers to the corporate and provides them with an associate degree action item to perform
What strategies of social network promotion ought to an organization continually use?
1. Blogging solely
2. Twitter, Blogs, Facebook,
3. YouTube
4. Depends on the corporate, its product, their audience
That of the subsequent is a simple thanks to track the website hits of a particular promoting campaign with a link to the corporate website.
1. Hire an internet specialty firm
2. Implement special computer code
3. Creating landing pages specific for every campaign
4. There are no thanks to recognize wherever traffic comes from
What will an organization do to offset the value of running a blog?
1. Place ads on the diary that generate pay-per-click financial gain
2. Charge users a fee to browse the diary
3. Only permit past customers to browse the diary
4. Require a monthly membership to the whole company website
What feature will LinkedIn provide for pay accounts?
§ Ability to post photos
§ Increased skills to attach directly and send messages to individuals
§ Ability to post in teams and build a gaggle
§ Page 3 Ability to dam users
What ancient promoting technique is YouTube nearest to?
1. Print advertising
2. Television advertising
3. Radio advertising
4. Mail advertising
What is meant by complete management?
1. Managing the promotion workers
2. Management of the promoting budget
3. The company govt management team
4. Creating an even image for the corporate
How will making a social network promoting arrange to take issue from a conventional promoting plan?
1. The complete image ought to be utterly completely different for social promoting
2. The employees’ necessities and ability sets for social promotion are completely different
3. There is no want for a social promoting arrange, however, a social promoting arrange is needed for ancient promoting
4. Other than the strategy of delivery, a promoting arrangement either means are similar
What non‐monetary life of promoting is vital to track?
1. CEO performance
2. Number of recent hires in promoting
3. Number of impressions
4. New client acquisition
What is one live an organization will use to validate the quality of its video posts on YouTube?
1. The number of followers
2. The number of views of the video
3. The number of videos the corporate has up
4. The sales volume of the corporate
What ought an organization post on Twitter?
1. New product launches
2. Significant company news
3. Occasional day‐to‐day posts of interest
4. All of the above
How will an organization convert posts on Twitter to sales?
1. Write humbling points regarding the competition
2. Write posts regarding the personal info of the chief executive officer
3. Creating posts that drive followers to their website
4. Constantly post updates regarding however the corporate desires additional sales
What is the most reason ancient promoting can meter utterly go away?
1. It is cheaper than social media promoting
2. All corporations’ area units needed by law to use ancient promoting techniques
3. There are unit higher tax write‐offs for ancient promoting
4. It’s well‐tried to figure time and once more
How usually ought a promoting arrangement be revisited?
1. Never, once written it’s complete
2. As usual, PRN is to return the arrangement of action and revise any new actions
3. At company board conferences
4. During the monetary review of the corporate monthly
Similarly, a number once embedded videos on sites outside of YouTube. What nonfinancial measure of marketing is important to track?
1. CEO performance
2. Number of new hires in marketing
3. Number of impressions
4. New customer acquisition
What is a definitive objective of an informal organization showcasing plan?
1. To fulfill financial backers in the organization
2. To legitimize spending in showcasing
3. To track down financial backers for an organization
4. Drive expected clients to the organization and give them a thing to do to perform
Why is it necessary to possess an organization diary hosted on the corporate net domain versus a 3rd party blogging site?
1. Required by law
2. Search engine rankings can embody hits on the diary as a part of the website hits
3. Requires less effort to take care of
4. Cannot be hacked simply
What should a company do for commercial advertisements on YouTube to maximize their effectiveness?
1. Ask the watcher to visit the company site at the end of the video
2. Make the videos at least 5 minutes long
3. Make the videos under 10 seconds
4. Have the CEO featured in the advertisement
What would the promoting budget section of a promoting arrangement consist of?
1. The cost to jot down the arrangement
2. The expected prices for every cause supported the delivery methodology
3. The overall promotion takes into account a year
4. The promoting personnel job descriptions
What form of blogging would be the simplest for building relationships with customers?
1. Using the diary just for press releases
2. Posting resumes of the corporate officers
3. Posting articles concerning however terrific the corporate is, and golf stroke down the competition
4. Writing posts concerning the corporate and its ups and downs from within, personalized approach
Why is it important to post to a blog regularly?
1. It reduces the cost per blog post
2. Keep readers engaged and also gives search engines content to index
3. It gives the social media marketing specialist something to do
4. It allows more chances for the company to put down the competition
What is the final word goal of a social network promoting plan?
1. To satisfy investors within the company
2. To justify outlay in promoting
3. To find investors for an organization
4. Drive potential customers to the corporate and provides them with associate degree action item to perform
How far into the future should an organization design its promoting exercises?
1. Up to 1 year
2. 5 years
3. Multi-month
4. Indefinitely
How would an organization be able to involve similar material for both conventional and informal community showcasing?
1. Posting an attractive remark on Twitter to the organization’s site
2. Selling promotion space on the organization site
3. Utilizing a TV promotion crusade online also on their website and destinations like YouTube
4. Creating a magazine print advertisement with the organization’s site
How does YouTube serve a dual purpose in social media marketing?
1. It can be used as a company blog as well as video advertisements
2. It can be used for company pictures and videos
3. It can be used to host the company website as well as videos
4. It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube
What is the term embraced for refreshes posted by Twitter clients?
1. Tweets
2. Twoots
3. Twinks
4. Posts
Which sort of promoting would an organization blog be thought of?
1. Social Network Marketing
2. Traditional Marketing
3. Both
4. Neither
What is a contingency plan?
1. A second written arrangement just in case management doesn’t just like the original arrange
2. A detailed promotion arrange
3. A set of actions to be taken if the first arrangement doesn’t perform as anticipated
4. A promoting arrangement is written only for social networking
What is the main reason traditional marketing will never completely go away?
1. It is cheaper than social media marketing
2. All companies are required by law to use traditional marketing techniques
3. There are better tax write-offs for traditional marketing
4. It’s proven to work time and again
Why is it important to have a company blog hosted on the company web domain versus a third-party blogging site?
1. Required by law
2. Search engine rankings will include hits on the blog as part of the overall website hits
3. Requires less effort to maintain
4. Cannot be hacked easily
Which of coming up next are the advantages of off-page SEO improvement to site proprietors?
1. Expansion in rankings
2. Efficient
3. Page speed
4. Uniqueness
What style of blogging would be most effective for building relationships with customers?
1. Using the blog only for press releases
2. Posting resumes of the company officers
3. Posting articles about how terrific the company is, and putting down the competition
4. Writing posts about the company and its ups and downs from the inside, a personalized approach
What can a company do to offset the cost of running a blog?
1. Place ads on the blog that generate pay-per-click income
2. Charge users, a fee to read the blog
3. Only allow past customers to read the blog
4. Require a monthly membership to the entire company website
Which of the following would be leveraging both social networks and traditional marketing?
1. Handing out print advertisements with a coupon for a store
2. A print advertisement in a magazine that drives people to a website where there is a free trial offer
3. Posting an advertisement on a message board
4. Hosting a video ad on YouTube not otherwise seen elsewhere
What is “social media optimization”?
1. Creating content that easily creates publicity via social networks
2. Writing clear content
3. Creating short content which is easily indexed
4. Hiring people to create content for social networks
What do Connections on LinkedIn effectively represent?
1. Random strangers who found the company
2. People the company has sold products or services to
3. An avenue to disperse coupons
4. People and other companies the user is connected to directly
How can a company convert posts on Twitter to sales?
1. Write demeaning points about the competition
2. Write posts about the personal information of the CEO
3. Creating posts that drive followers to their sit
4. Constantly post updates about how the company needs more sales
What is one measure a company can use to validate the usefulness of its video posts on YouTube?
1. The number of followers
2. The number of views of the video
3. The number of videos the company has up
4. The sales volume of the company
How often should a marketing plan be revisited?
1. Never, once written it is complete
2. As often as needed to revisit the plan of action and revise any new actions
3. At company board meetings
4. During the financial review of the company each month
What place does Pricing have in marketing?
1. Higher prices guarantee a higher revenue stream
2. The company should actively market how much its products cost
3. Different pricing levels can be tested to see what elicits the best consumer response
4. Marketing based on the pricing level relative to the competition is important
What is meant by the “blogosphere”?
1. The act of writing a blog
2. Specific niche blog community
3. The interconnected community of blogs via linking to each other
4. Advertising is done via blogging
What is meant by “micro-blogging”?
1. Blogging daily
2. Blogs that are posted by companies, not individuals
3. Blogs with limited individual posts, limited by character count typically
4. Blogging from mobile devices
Which of the given is/are the valid way(s) to ensure that the internal structure of your website is optimized while performing off-page SEO?
1. Interlink all SEO landing pages
2. Drop all links on the homepage
3. Only 1
4. Only 2
5. Both 1 and 2
You are using an influencer marketing strategy to backlink your website. Which of the following is/are the valid way(s) of doing this?
1. Pay influencers or at least give them a free product in exchange for their promotion
2. Build an organic relationship with influencers and enter into a mutually beneficial relationship.
3. Both 1 and 2
What type of status updates would drive visitors to the company site?
1. An update telling friends they hope to see them all soon.
2. A link to a new press release hosted on the company sites
3. A link to a third party hosting a company press release
4. A picture of the CEO
You want to see the performance of your search results in Google. Which of the following tools can be utilized to do so?
1. Trends
2. Search Console
3. Keywords
4. Page ranker
How can a company place itself as an expert in a certain area of expertise?
1. Post updates that brag about the company
2. Actively answer questions in the Q&A section of the site
3. Post comments on competitor’s pages stating how they are inferior
4. Answer the questions in all the categories, even the ones in which the company is not engaged.
Which of the following options is correct about the organic reach?
1. It is the total number of people who have seen your post through unpaid distribution
2. It is the total number of people who have seen your post through paid distribution
3. It is the total number of people who have seen your post both through paid and unpaid distribution.
What do updates to Facebook status resemble most closely?
1. Video blogs
2. Posts on Twitter
3. A company white paper
4. Articles on LinkedIn
Which of the following acronyms describes the framework used by Google raters to rank a website?
1. EAT
2. SIT
3. COT
4. SiT
Does effective organic marketing create which of the given kind of sources for the website?
1. Permanent traffic
2. Temporary traffic
3. Both
4. None
Which of the following is/are the valid non-link-related off-page factor(s)?
1. Relevance
2. NAP
3. Brand mentions
4. Only 1 and 2
5. Only options 2 and 3
With paid marketing, which of the following options is correct about the disadvantage of pay-per-click?
1. You only pay for the clicks you need
2. PPC campaigns that are well-optimized can bring in significant traffic
3. It can become expensive and unaffordable when you compete with other advertisers for traffic
4. It is possible to place budget caps on traffic that comes through large networks
Which of the given are the benefits of using paid social media advertising for a small business?
1. It helps to give the brand instant visibility
2. It is a cost-effective way to promote the business
3. It gives advertisers complete control and oversees the ad
4. It cost-effectively creates exposure for the brand.
5. It helps to maximize content marketing and distribute the best content
6. All of the above
Which of the given are valid activities to raise off-page SEO traffic?
1. Post on forums
2. Add an RSS feed subscription box
3. Comment on relevant blogs freely
4. All of the above
Which of the given is/are the valid guideline(s) to follow for SEO-friendly URLs?
1. Make URLs short
2. Include a keyword in every URL
3. Both 1 and 2
How does a blog directly impact the sales of a company?
1. It tells customers what products to buy
2. It can be used to talk negatively about the competition
3. It is typically used as a way to disperse company coupons
4. Typically a blog does not directly create sales
Which of the following options is/are essential for highly engaged organic social media traffic?
1. Compelling Content
2. Visuals
3. Both 1 and 2
4. Neither 1 nor 2
What is one measure a company can use to validate the usefulness of its video posts on YouTube?
1. The number of followers
2. The amount of vies of the video
3. The number of videos the company has up
4. The sales volume of the company
With paid marketing, which of the following options is not an example of search marketing?
1. Google Ads
2. Yahoo Ads
3. Bing Ads
4. Pinterest Ads
Which type of marketing would a company blog be considered?
1. Social Network Marketing
2. Traditional Marketing
3. Both
4. Neither
What is a method of marketing on Facebook which can reach several users by spending money?
1. Pay money for a better-quality Facebook account
2. Pay a third party to make posts to your account
3. Charge a fee for users to be your friends
4. Facebook Pay Per Click placed advertisements
Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?
1. Post links on the company blog to the YouTube videos
2. There is no method to effectively direct people to the company videos
3. Use of keywords
4. Sending out mail advertisements
What can a company do on Facebook apart from its page to create a following?
1. Post more updates than usual
2. Most controversial posts
3. Use several pictures
4. Use Groups, both companies originated and posted to other groups
What is meant by A/B testing in marketing?
1. Testing of 2 different products
2. Testing 2 versions of an advertisement to see which elicits the best response
3. Clinical testing of medical products before legally allowing them for sale
4. Testing via 2 mediums, such as radio and television
What should be the length of an effective blog post?
1. Several pages in length
2. No more than a few sentences
3. A few sentences mixed with several links to other sites and references
4. A few paragraphs
What is meant by “Marketing Creative”?
1. The employees in the marketing department
2. The content for marketing and its creative aspect
3. The methods used to distribute marketing material
4. The branding image of the company
What does the product portion of the 4 P’s of marketing focus on?
1. The product or service being marketed to consumers
2. The manufacturing process
3. How the price will be set for the product
4. How the new product will be promoted
What is the character limit for posts on Twitter?
1. No limit
2. 100 characters
3. 140 characters
4. 200 characters
Which of the following options is an incorrect organic social media reach tool?
1. Hootsuite
2. Buffer
3. ViralContentBee
4. Google Ads
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